Tricks to increase vacation gross sales with Web sites + Advertising and marketing

Reward wrap the vacations

With all the thrill round inflation and doable financial contractions looming giant over the vacation season, giant corporations are scrambling. Smaller companies, although, have the distinctive skill to roll with the punches. So, when you’re a small enterprise in search of the best way to increase gross sales throughout these unusual occasions, reap the benefits of these ecommerce preparedness suggestions forward of the vacations.

Editor’s notice: Curious about trying out a demo website that showcases the entire options talked about beneath? Click on here to strive it out.

Table of Contents

Tricks to increase gross sales

Take a look at these 5 tricks to increase your gross sales this vacation season:

  1. Create a visually compelling store experience.
  2. Capture more customers.
  3. Expand your sales by selling everywhere.
  4. Engage your audience with email and social posts.
  5. Create a winning customer experience wherever you are.

Prepared to leap in? Let’s go.

1. Create a visually compelling retailer expertise

Shoppers are likely to determine whether or not they need to purchase on the retailer inside the first few seconds of searching. Because of this, it’s essential to offer nice visuals, make the knowledge as straightforward and accessible to digest, and supply customers with the suitable “proof” to make the acquisition determination.

Listed below are some useful recommendations on the best way to design your retailer to pack a visible punch:

Embrace a wide range of in-context and product-only photographs

Pictures are important in serving to prospects make buying choices. While you’re creating photographs on your merchandise, be sure that to incorporate the next:

In-context photographs that present merchandise in use

These create an emotional bond and inform a narrative. It’s additionally the right technique to present your merchandise in motion or counsel a selected use on your product.


Man Modeling A Leather Bag

Product solely photographs

Excessive-quality photographs of all of your product angles, ideally with a white background for higher enchantment.

Leather Bag Alone On A White Background

Professional tip: Must take away a picture background on the fly? Our GoDaddy Studio integration may help.

Customise your product photographs

Utilizing GoDaddy’s On-line Retailer Builder, you even have quite a lot of flexibility on the best way to greatest showcase photographs all through your retailer. Listed below are just a few choices on your retailer:

Featured merchandise

If in case you have a featured product part and product photographs which have a sq. orientation, use the Highlight format to make them stand out. From the Web sites + Advertising and marketing editor, choose the Featured Product part, and select the Structure choice.


Layout Option In The Featured Products Section

You may additionally promote merchandise which have a sure measurement or form, so the product photographs will seemingly look higher in a selected orientation. To customise the form wherein these product photographs seem in your retailer, go to the shop web page, select the Product Gallery tab after which click on Picture Choices.

Product Gallery Image Options

product screenshot from GoDaddy

Tip: You too can allow a fast view choice on your merchandise from these menus. This provides your prospects a fast and simple choice to buy merchandise shortly. Right here’s the choice that you just’ll have to allow:

Product element pages

You too can make your product photographs stand out additional on product element pages by choosing the Hero Picture format. That is nice for showcasing stunning product photographs as the principle focus of your product element web page.

To decide on this format, go to your retailer web page, select the Product Web page tab, then choose the Structure choice.

Hero Image Options On Product Page

Create a surprising first impression and sense of urgency with a header

Present a strong visible picture (an in-context shot or aspirational picture of your product getting used) and pair it with an motion button to buy. A streamlined touchdown web page may be essential when making an attempt to seize new prospects, in addition to repeat prospects.

Go to the Web site editor, click on Header, and choose the Cowl Media to make use of.

Cover Media Options

You too can add an Motion Button and specify the message. For an added contact, the message ought to emphasize an urgency to purchase.

Cover Page With Call To Action

You too can reap the benefits of merchandising stunning product photographs by way of the photograph gallery characteristic in Web sites + Advertising and marketing.

Out of your web site editor, merely choose Add a Part and select Photograph Gallery.

Photo Gallery Selection And Layout Options

You’ll see numerous choices on layouts to select from and the way your photographs are displayed. This can be a nice alternative to indicate pictures of consumers utilizing your product or in-context product photographs, to create an interesting connection to your potential buyer.

Product Photo Gallery Example

For extra particulars on this characteristic, check out our photograph gallery assist information.

Web sites + Advertising and marketing Ecommerce additionally has the flexibility to show product pictures in a single column. This selection higher showcases merchandise which have a number of product photographs to view.

To entry this selection, you will want to be modifying the On-line Retailer part of your Web sites + Advertising and marketing dashboard. From there, choose the Structure Choices tab:

Mobile layout options in the Online Store

From there, choose the specified variety of columns:

Mobile column options dropdown

Right here’s how the product will show on a cellular system with the one column choice (and a number of product photographs out there):

Single column view of product

Vertical product element web page format

For a extra fashionable look, you possibly can allow a vertical product element web page in Web sites + Advertising and marketing Ecommerce. This can be a nice choice for showcasing tall and large product photographs.

To allow this selection:

Vertical display in Online Store

Right here’s how the vertical show choice will present reside:

vertical view in online store

Allow a promotional banner with restricted time solely messaging

Let your prospects know that you just’re having a sale or particular supply in order that they’ve a robust cause to buy proper then and there.

You may have a number of gross sales taking place all year long, however run one sale at a time so there’s extra urgency to buy throughout these particular timeframes.

Your message ought to embrace content material that mentions perks prospects get for purchasing (for instance, free transport, sale pricing, free reward wrapping, and many others.).

Banner Messaging Example On Home Page

Be taught extra right here.

Showcase related merchandise in your retailer

Comparable merchandise are a wonderful technique to cross-promote extra of your merchandise. To allow this selection, you’ll need to edit your On-line Retailer web page:

Enabling suggested items in online store

As soon as enabled, you’ll have to publish your website so as to see the steered objects part:

sofa product page for holiday shopping tips

suggested items in Websites + Marketing

Present out there choices with colour swatches and show buttons

An effective way to seize consideration to the choices out there on your product can be by way of colour swatches and show buttons. Having these choices enabled is usually a excellent upselling alternative on your merchandise. The out there choices on your prospects may be seen on the product gallery and the product element pages.

You may allow these choices when including or modifying product choices:

color swatch options in Online Store

Right here’s how these choices look on a reside website:

Color swatches on live site

Draw quick consideration to your promotions utilizing the announcement pop-up add-on

This can assist let prospects know instantly what promotions you might be working and can even information them to particular areas of your retailer they might be likelier to purchase (reminiscent of sale or clearance objects). Working a Cyber Monday sale? Let your prospects know!

To extend urgency, be sure that to incorporate a cause to purchase now (for instance, sale ends quickly, restricted time solely, and many others.) and an motion button that directs customers to the shop merchandise which might be on sale.

Discover ways to create a pop-up field right here.

Product photographs aren’t the one visible that should look nice. Guarantee your classes stand out.

Create a sale class

Making a class particularly for gross sales helps your prospects simply discover limited-time gross sales you could offer. Black Friday gross sales? Restricted-time Christmas specials? You may create a class for objects which might be particularly on sale after which rearrange the order of that class so it reveals up on the prime of the listing.

Our assist middle has extra info on the best way to create and handle classes.

Improve a class’s enchantment with stunning photographs

Add a fantastic picture for every class in addition to an outline in order that it stands out to customers and is immediately recognizable when they’re searching by way of your retailer.

The class picture that you choose will show as a banner on your prospects.

Category Page On Live Site

You too can characteristic choose classes with stunning imagery all through your retailer. Go to the Web sites + Advertising and marketing editor, choose Add a bit after which select Featured Classes.

By choosing add a picture, you can too specify the place the picture hyperlinks to and level to a selected class.

Featured Category Options In Websites + Marketing

Create and showcase classes that assist customers slim down what to purchase

Information prospects on what merchandise they need to be in the event that they’re unsure the place to begin.

Think about creating “new arrivals,” “greatest sellers,” and any “restricted availability” classes on the prime of the class listing to right away attract customers.

Having too many classes can distract prospects.


Concentrate on creating distinct teams of merchandise and a narrowed-down listing of classes so prospects aren’t slowed down with too many particulars and have bother discovering or understanding what they’re in search of.

By the way in which, when you’re excited by seeing these options in Web sites + Advertising and marketing in motion, check out our demo site

Showcase product critiques

Your prospects will really feel assured of their buy choices in the event that they know others have bought merchandise from you and gave that buy a thumbs up.

Allow product critiques Store Settings Options For Enabling Social Reviews

For every of the merchandise you promote, permit prospects to offer a assessment that’s seen to different potential customers. This is a wonderful technique to talk your organization’s social media standing.

You could find extra info on how to do that right here.

Showcase buyer testimonials

Whereas product critiques permit your prospects to charge your merchandise particularly, you even have the choice so as to add a extra basic testimonials part as effectively.

Including a testimonials part along with your product critiques permits you to drive dwelling what prospects take into consideration your retailer and your customer support.

Customer Review Section On Website

You may view the steps on the best way to add testimonials to your website right here.

Showcase your Fb and Instagram presence in your retailer

You may spotlight your social presence for added legitimacy in addition to a broader connection to your prospects. Discover ways to allow hyperlinks to your social presence — in addition to any critiques you’ve acquired on social media — right here.

In case you are on Instagram, you can too join your Instagram feed to your Web sites + Advertising and marketing retailer. Be taught extra right here.

2. Seize extra prospects

As soon as prospects have discovered a product they’re excited by, listed here are just a few tricks to improve the chance they’ll buy it.

Present a gross sales worth for every product

Getting into a sale worth on your product will present each the unique and gross sales pricing. You are able to do this by going into Retailer > Merchandise > Add/Edit Product > and submitting within the Gross sales Worth subject.

Example Of Sale Pricing In Online Store

Supply free transport, native pickup or supply

Supply prospects an additional nudge to buy by offering free transport and showcasing it in your retailer. That is additionally an effective way to stop customers from abandoning their buying cart if they’re shocked by the price of transport.

To supply free transport on choose merchandise, go to Delivery beneath your product particulars web page, and choose the choice for This merchandise at all times ships free. It can show a free transport badge in your retailer.

Free Shipping Display On Online Store

You too can supply site-wide free transport. To study extra about how to do that, go to our assist information.

In case your prospects are native to the world, it’s turning into extra frequent to supply native pickup and/or supply, particularly in response to the continuing pandemic.

You may add native pickup and supply choices by going to the transport choices web page.

Online Store Shipping Options]

When In-Particular person Pickup is added as an choice, you can too set pickup home windows if desired:

local pickup scheduling options

Having pickup occasions out there is an effective way to instill confidence in your consumers, in addition to guaranteeing a high quality expertise when the shopper arrives to select up their buy.

Supply free returns

Give your prospects peace of thoughts with free returns. This selection permits sellers to supply free returns on all or any of their merchandise. The free returns choice may be discovered on every product element. You could find the merchandise listing beneath Commerce > Merchandise.

Free returns toggle option

Deserted cart restoration

One other route for capturing extra prospects can be to leverage the deserted cart characteristic provided in Web site + Advertising and marketing Ecommerce. This characteristic reminds prospects that they’ve left objects of their cart through e-mail.

Abandoned cart recovery store settings

To allow this characteristic, see the assistance information right here.

Acknowledge items and supply free reward wrapping

Many purchases are supposed to be items. Permit your prospects to specify this within the check-out so you possibly can put together the order appropriately.

To allow this, go to your Retailer Settings and beneath Basic, choose Test-out, after which choose Permit prospects to incorporate particular directions throughout check-out.

Special Instructions Option In Store Settings

You may ask your prospects to offer the recipient’s title, in addition to describe what you’ll do if the order is a present (e.g. embrace a present notice so we will place this within the bundle).

Additionally, as a technique to stand out from opponents, you can too supply free reward wrapping. You may present this for all merchandise and specify this within the check-out directions talked about above.

Or when you’d prefer to allow this for less than particular merchandise, you possibly can embrace gift-wrapping as an add-on for every product.

Add a Pay Button to your website

With Pay Buttons, Web sites + Advertising and marketing web site house owners can now hyperlink any motion buttons to GoDaddy On-line Pay Hyperlinks to allow them to receives a commission.

Be aware: Unsure the place to search out the motion buttons? Motion buttons may be added from inside a number of part sorts in Web sites + Advertising and marketing, such because the Header, Introduction, Content material and About sections.

You do not want to have both On-line Retailer or On-line Appointments to have the ability to use Pay Buttons. You’ll, although, have to have a GoDaddy Funds account to create Pay Hyperlinks. However don’t fear, you possibly can simply get a GoDaddy Funds account began from the Pay Buttons settings as effectively.

Simply rebook providers

In case you are extra of a service-based enterprise and you’ve got purchasers that often guide the identical providers from you, these purchasers can now simply rebook earlier providers. To do that, your consumer would merely have to go to their reserving historical past and so they can rebook from there.

Supply reward playing cards

Reward playing cards supply an ideal reward choice for any vacation customers which may be in search of fast and simple reward choices. Take a look at our information for steps and concerns on including reward playing cards to your retailer.

Spotlight your restricted version objects

If your small business tends to supply seasonal or restricted version objects, you possibly can showcase these merchandise by way of the brand new restricted version choice. Showcase these merchandise by way of the brand new restricted version choice. You could find this selection within the Stock part for every of your merchandise:

holiday online shopping tips showing limited edition toggle

Needless to say you’ll have to publish your website after enabling this selection the primary time. Right here’s the way it’ll seem on the reside website:

limited edition products on live store

Set customized threshold for low stock messaging

Along with setting restricted version messages in your retailer, sellers now have the choice to set the edge for when low stock messages will show.

Low threshold options in Online Store

This characteristic will must be set individually on your merchandise, and it’s an ideal instrument to create urgency for driving extra gross sales.

Limited quantity live site

Customise order/transport/reserving affirmation

With this replace, web site house owners can now customise their order/cargo/reserving affirmation emails. Add your organization’s emblem, match your model, add a coupon code for the following order, and many others. You could find this new choice beneath “Automations”.

Zip code degree gross sales tax calculation

For simplified tax calculations, you possibly can configure gross sales tax on your on-line retailer through a simplified automated gross sales tax system.

To activate this operate, go to your gross sales tax web page and add the zip code degree gross sales tax choice. From there, add the states the place you might be required to gather tax, and tax charges shall be robotically up to date and calculated on your On-line Retailer orders at checkout based mostly on the consumer’s zip code.

Tax modifications occur often, and it will get troublesome to maintain monitor of it manually. With this resolution, the tax charges shall be robotically up to date each day.

Get transport charges and print labels simply

Bored with copying and pasting addresses into different instruments to buy transport labels? Now you gained’t have to. Our integration with ShipEngine permits you to shortly get charges and buy labels from FedEx, UPS and USPS, all with out leaving GoDaddy (please notice that this characteristic is presently restricted to US-based prospects solely).

To arrange your transport labels, merely click on on “Purchase Delivery Label” when viewing an order and ShipEngine onboarding will start.

Use Sensible Ribbons to make your gross sales stand out

With the Sensible Ribbons characteristic, you’re capable of spotlight the specified merchandise with Bestseller and New Product tags.

smart ribbons product screenshot

smart ribbons screenshot

To make use of these Sensible Ribbons, you will want to make sure that you’ve chosen the specified tags on any qualifying merchandise.

smart ribbons liveBe aware: Needless to say you possibly can solely show one ribbon per product, and the On Sale class takes prime precedence, then Bestseller, after which New Product.

holiday decor smart ribbon

If you wish to spotlight your bestsellers and new merchandise, the Sensible Ribbon operate for Featured Merchandise will enable you to do exactly that.

Smart Ribbons for Featured Products

Utilizing the dropdown menu beneath every class choice will allow you to select the precise labels you’d like to make use of for every.

Live site showing featured products smart ribbons

Be aware: This selection can solely be used with the Traditional and Carousel format choices for Featured Merchandise.

You too can select the type of your Sensible Ribbons:

Smart Ribbon option pulldown

The default, clear and rounded rectangle choices will hold the ribbon within the default location on your template, whereas the capsule type choice will transfer the Sensible Ribbon location. This may be useful if the default ribbon location doesn’t work on your particular product photographs.

Example of pill style Smart Ribbons in Websites + Marketing

Create and share coupons

Coupons are one other nice technique to incentivize customers to purchase now. Be taught extra about the best way to create coupons.

To showcase the coupon, you can too spotlight it within the promotional banner in your website.

Add an e-mail subscription type coupled with a coupon incentive

A publication is an effective way to attach together with your customers and supply them e-mail promotions on new merchandise, ongoing gross sales, and any new price noting. Web sites + Advertising and marketing makes it straightforward so as to add new subscribers to your organization publication.

Be taught extra about including an e-mail subscription type.

Email Subscription Configuration Screen

To allow a coupon, merely activate the choice to allow coupons for sign-ups and customise the low cost quantity and message content material.

Subscription Section As It Appears On Live Site

3. Broaden your gross sales by promoting in every single place

In addition to promoting in your on-line shops, you could need to take into account promoting standard marketplaces like Amazon, eBay, Etsy, and many others. and social networks like Fb, Instagram that draw billions of customers every single day.

Web sites + Advertising and marketing makes it straightforward so that you can promote your merchandise on the entire main marketplaces, in addition to on Fb and Instagram

Editor’s notice: Social media ecommerce integration and market options can be found just for audiences inside the USA right now.

Promote anyplace with GoDaddy Funds

With GoDaddy Funds, you’re capable of promote in individual by way of a retail retailer or bodily location, guide appointments over the telephone or promote remotely through cellular app at farmer’s markets or pop-up occasions. You’re additionally capable of settle for cost with the GoDaddy Card Reader with Docking Station and the cellular app for on-the-go funds, a GoDaddy Sensible Terminal for in-store funds, a Digital Terminal for telephone orders, and Pay Hyperlinks that can be utilized through e-mail, textual content, social and extra.

Moreover, with a unified expertise throughout on-line and in-store, prospects should buy on-line and choose it up in-store, guide on-line and pay in individual, or order in-store and have it shipped to their dwelling.

Associated: Introducing GoDaddy Funds — Quick and safe funds for small companies

GoDaddy POS hardware

Sensible Terminal {hardware}

The Sensible Terminal {hardware} presents a strong level of sale choice for in-store cost wants. It connects with equipment reminiscent of printers, money drawers, and barcode scanners.

Options of the Sensible Terminal {hardware} embrace:

  • Settle for all main bank cards with a swipe or chip or contactless.
  • Contactless funds permit prospects to pay utilizing smartphones through Apple Pay and Google Pay.
  • A light-weight terminal permits for on-the-go mobility, because it doesn’t must be tethered to the docking station for use.
  • Straightforward contact interface for retailers so as to add orders.
  • Our easy-to-use docking station permits you to join the Sensible Terminal to an current register, money drawer or scanner.

On-line orders for pick-up and supply are additionally built-in together with your Sensible Terminal. Clients pays for his or her order in individual utilizing bank cards or contactless cost, and you may replace the standing of the order out of your Sensible Terminal. The order will robotically replace in your On-line Retailer.

buy online pick up in store

GoDaddy Cellular app

The upgraded GoDaddy Cellular app permits sellers to have a cellular level of sale choice, all from a seamless cellular app. This app requires no further {hardware}, making it an ideal choice to get began shortly with on-the-go funds. This characteristic is accessible at no further price.

Card reader {hardware}

Perfect for on-the-go cost, our card reader {hardware} works together with the GoDaddy Cellular app, making it a low-cost {hardware} choice to get you began.

  • Simply take bank card funds anyplace on the go along with a small, easy-to-carry card reader.
  • Settle for all main bank cards with a swipe or chip or contactless.
  • Contactless funds permit for patrons to pay utilizing smartphones through Apple Pay or Google Pay.
  • The included docking station permits you to stabilize the reader and use on a tabletop or at your register.

Associated: GoDaddy now presents point-of-sale units and breakthrough low cost pricing

Promote on marketplaces

Along with promoting in your on-line retailer, it’s additionally a good suggestion to promote the place your customers will seemingly be searching of their free time.

With Web sites + Advertising and marketing’s On-line Retailer, you’re capable of simply promote your merchandise on a number of marketplaces on the similar time.

This consists of sellers reminiscent of Amazon, eBay, Etsy, Google and Walmart.


Websites + Marketing Marketplaces Setup Screen

These standard marketplaces appeal to excessive volumes of internet buyers and is usually a huge increase on your on-line gross sales. Having your merchandise the place the visitors is excessive is usually a main increase to your on-line gross sales.

Web sites + Advertising and marketing additionally retains your stock synchronized throughout the assorted marketplaces, so that you don’t have to fret about protecting separate websites updated.

Able to get began with Marketplaces on Web sites + Advertising and marketing? You need to use this information to connect with Marketplaces for the primary time.

Associated: Promote your merchandise on Amazon, Etsy, eBay and Google utilizing Web sites + Advertising and marketing Marketplaces

Listing your merchandise on the market on Google

On Google, because of a deep integration, you possibly can shortly and simply listing merchandise on Google’s Procuring channel. If somebody is trying to find a product utilizing Google, your merchandise can now seem on the buying web page.

You too can create a marketing campaign and develop your gross sales by promoting your merchandise on excessive visitors Google properties, like Google Search, Procuring, YouTube and extra. Should you’re new to promoting with Google, we’ll match the quantity you spend as much as $500. Discover ways to get began right here.

Google listings screenshot

Associated: Tips from Google to make the most of the 2021 holiday shopping season

4. Interact your viewers with e-mail and social posts

The important thing to retaining buyer curiosity is thru lively engagement together with your prospects. Two methods to have interaction together with your prospects are by way of e-mail newsletters and social media.

E mail campaigns

Web sites + Advertising and marketing presents seamless integration with GoDaddy E mail Advertising and marketing that can assist you to simply communicate, in addition to for coordinating your vacation e-mail advertising campaigns.

An editorial calendar may be immensely useful when planning what you’d prefer to ship and when. Want some concepts? You will get your subscribers into the vacation spirit with a present information, holiday-themed imagery or perhaps a each day countdown e-mail.

Unsure the place to begin? We suggest this information for creating your editorial calendar:

Social media campaigns

With GoDaddy Studio, creating a surprising holiday-themed social media marketing campaign for your small business is easy and permits you to make and keep connections together with your prospects.


Over Social Media Creation Screen

Want extra info on the best way to create your vacation advertising marketing campaign utilizing GoDaddy Studio? Take a look at this assist information for extra info.

As with e-mail advertising, there are some essential concerns when launching a social media marketing campaign. Here’s a information to get you began: Time-saving social media suggestions for enterprise house owners.

Promote your small business on social media

Trying to get your small business seen on social media? Promoting is the right method to do this. And now, you possibly can create advertisements for social media by way of your Merchandise listing web page.

Products page on Websites + Marketing

5. Create a successful buyer expertise wherever you might be

Being able to be versatile as a enterprise proprietor is invaluable. And, with the pandemic beforehand protecting individuals nearer to dwelling than regular, elevated journey is to be anticipated this vacation season. So there are positively going to be occasions once you want to have the ability to handle your small business on the fly.

Listed below are just a few options that can assist you do exactly that.

Help your prospects through chat

With Web sites + Advertising and marketing, you have got entry to a built-in chat characteristic on your web site. This lets you present on the spot customer support and is the right method to reply to any questions or issues a buyer has that will hinder them from finishing their buy.

Websites + Marketing Chat Feature On Live Site

To make use of this characteristic, you’ll have to allow the Web site Messaging service within Web sites + Advertising and marketing. You may view the complete set of directions on how to do this right here.

Handle orders on the go

Regardless of the place you might be, you possibly can obtain order notifications and accomplished order particulars through the GoDaddy Cellular App.

Return/refund coverage reminder

Having a transparent return coverage can also be essential for the shopper assist expertise. There’s a reminder on the On-line Retailer touchdown web page to remind retailer house owners to supply and/or assessment their return/refund coverage. It’s frequent for shops to have return/refund coverage, and it is among the necessities when itemizing a retailer by way of Google.

Increase your gross sales this vacation season and past

Nobody can absolutely predict what this vacation season will appear to be for retail companies, nevertheless it’s protected to say that ecommerce will proceed to be an essential characteristic for companies into the long run. With a little bit of planning now, you possibly can optimze your ecommerce website and get forward of the push. Hopefully, the following pointers assist to spice up your ecommerce gross sales by way of the vacations and into the brand new 12 months.

Able to get your small business ecommerce-ready? GoDaddy’s Web sites + Advertising and marketing On-line Retailer will enable you to construct a fantastic and useful on-line retailer very quickly in any respect.