The Startup Journal Feminine Founder Interview: Rita Bautista, CEO of Latina Podcasters

As a part of our Feminine Founder sequence, The Startup Journal caught up with Rita Bautista, CEO of Latina Podcasters.

Based in 2019 by Ms. Bautista, Latina Podcasters is a Latina and licensed minority-owned and operated international podcast community group. Latina Podcasters is altering the panorama of media by streamlining the method for manufacturers and corporations to buy host-read adverts and curated segments on podcasts with genuine Latinx voices. Underneath the group’s umbrella are its two subsidiary networks: Latino Pods which options reveals geared for a male viewers, and Latina Podcasters Community that showcases Latina-hosted programming. Go to for extra info.

Right here Rita shares extra about her journey…

TSM: Are you able to inform us, in 10 phrases or much less, what’s the mission of Latina Podcasters?

Rita: Latina Podcasters streamlines the advert shopping for course of on Genuine Latina, Latino and Latine podcasts for manufacturers and businesses.

TSM: With a bit extra element, inform us extra in regards to the background of Latina Podcasters and the way it works?

Rita: I shaped Latina Podcasters to create illustration and amplify the tales of the genuine voices of U.S.-based Latinas, Latinos, and the Latine by means of podcasts. As a historically underpaid and unrepresented group, we guarantee our podcasters receives a commission market charge or above by curating premium host learn adverts for the manufacturers and businesses we work with to attach authentically to the U.S. Hispanic market.

TSM: Are you able to cite a specific success story that exemplifies the Latina Podcasters function and success, one which conjures up you?

Rita: We did a marketing campaign for McDonald’s that targeted on how McDonald’s has created a constructive impression in our group. One in all our podcasters produced an advert about her son being unwell when he was youthful, and the Ronald McDonald Home paid for her household to remain close to the hospital. As I listened to the podcast, it made me have a look at the constructive impression the corporate has had outdoors of simply the quick meals trade, and the podcaster highlighted this for her viewers.

My success story about getting the podcasters paid market charge or above was whereas I used to be internet hosting dinners in our main markets with our podcasters. Whereas in New York and LA, the podcasters shared all of the issues they had been capable of do due to the cash they had been capable of do due to the community. An important tales I heard got here immediately from these podcasters who stated they had been capable of buy properties. I felt what I’ve constructed made a distinction after listening to how these podcasters telling me they will now buy properties in two of the most costly markets within the nation.

TSM: What are crucial stuff you inform Latinas to assist them discover their “voice” as leaders and entrepreneurs?

Rita: To not be afraid and inform their story. We’ve got been unrepresented for too lengthy, and the one strategy to change that’s by stepping up and creating it. Their tales don’t have to be severely deep. The comedic and humorous tales are additionally essential and make the center completely happy, however we’d like creativity and amplification of those tales to maneuver the needle.

TSM: As an entrepreneur your self, going again to your youth choices, inform us what components influenced your determination to be an entrepreneur?

Rita: I used to be raised in a family with a mom who by no means took no for a solution. I watched her clear homes, (typically even cleansing homes along with her) promote Mary Kay Cosmetics, put money into native and worldwide actual property, and do many different jobs to make ends meet. Nevertheless, probably the most highly effective lesson I realized was that she decided how and when she made cash. That was essential to me and would ultimately empower me to know that I may do that; I had a task mannequin that confirmed me the place there’s a will, there’s a method. So long as your private mission aligned with the higher good, every part ultimately works out.

What’s fascinating, too, is that as an entrepreneur, you have to be versatile and put on many hats. In the future you’re speaking to producers and every particular person podcast host to get their buy-in. Then, the subsequent day you’re the gross sales supervisor, and the next day, you’re face of the corporate who’s speaking to individuals who need to make investments thousands and thousands in your organization. All of those behind the scenes actions are simply as essential as the subsequent, however you should know tips on how to be the jack of all trades to know your trade.

TSM: What do you’ve deliberate for the way forward for Latina Podcasters or the place you increase into new media companies?

Rita: We need to create unique items and audio novelas in English, Spanglish and Spanish and have them flip into motion pictures. We’re additionally increasing into YouTube. The large aim is to grow to be a publicly traded firm.

TSM: What’s crucial factor you inform different startup founders? What are your classes realized?

Rita: One lesson is knowing the that means of the phrase grit. Study the phrase and make it a part of your vocabulary. You’ll study extra not giving up in your concept and seeing it by means of. Pivot quick and with out taking something private. Be open to vary and work out how your organization suits within the altering markets.

The most important lesson I’ve realized is to not take something private, though from time to time, there may be one factor that hits near dwelling. In the event you work on not taking something private, then this might be a lot simpler.

Additionally, ensure to prioritize me time. You give a lot of your self as a startup founder, however you additionally exist outdoors of the corporate as properly. Determine what your “self” care routine is and observe it religiously in an effort to be the most effective model of your self when engaged on the corporate.

TSM: What’s one fascinating truth about you that folks could not know?

Rita: My household owned a circus in Honduras up till the Nineteen Seventies. Leisure is in my blood, so I’ve realized to know many various personalities. This truth has been one of many causes for the success of Latina Podcasters. I additionally performed the baritone horn, lol 😊 .

TSM: That needs to be a whole lot of enjoyable. Thanks in your insights. G00d luck in your future successes.

Rita Bautista