RockStar Martial Arts Is Extra Than Simply Cool Strikes | Franchise Information

RockStar Martial Arts desires to broaden its kid-focused martial arts idea because it attracts on themes of youth improvement mixed with health. The model, with seven studios in Texas’ Dallas-Fort Value metro, grew out of the shared curiosity of its husband-and-wife founders, who say martial arts is right here “perpetually.” 

James Boecker has been within the martial arts enterprise for about 40 years and had a aggressive profession earlier than beginning USA Martial Arts, which he constructed to eight areas. Shiva Boecker met James in 1998 after becoming a member of considered one of his kickboxing programs. After the sale of USA Martial Arts, Shiva had an thought: begin one other martial arts studio, however make it boutique.

“I used to be uncovered to those lovely, high-end boutique health studios,” she mentioned. “I believed that was actually missing the martial arts house, so I need RockStar to be this high-end boutique.”

Boecker, who was born in Iran and fled the nation along with her household, studied biology and chemistry after arriving in america. As an alternative of pursuing a profession within the medical subject, nonetheless, she wished to proceed with martial arts due to its optimistic impression on her life and a want to convey that change to others in a snug house.

RockStar Martial Arts affords quite a lot of jiu-jitsu, Muay Thai kickboxing and different self-defense courses for youths, plus courses geared towards teenagers and adults.

Inside a yr of opening in 2014, Boecker mentioned shoppers had been asking about the potential of franchising. The couple began licensing colleges at first, making the soar to franchising in late 2019. As a result of it was shoppers approaching Boecker, their progress to seven shops has principally been natural to date.

When COVID hit in 2020, one of many methods RockStar tailored for the franchisees and clients was to supply digital classes. That approach, franchisees may hold their enterprise going and clients may hold their routine. That sense of safety was one of many causes Josh Ruff was drawn to the corporate.

Ruff began finding out martial arts at a younger age, beginning with Muay Thai, amongst others, and later including Brazilian jiu-jitsu. He and his son run two RockStar areas between them in Texas, and he mentioned to date the expertise has been optimistic for each. The management is what attracted him within the first place, in addition to the values of the corporate. Being a extra child-focused model, Ruff sees RockStar as a spot for kids to really feel snug with themselves and studying martial arts. 

“Shiva and James have been on this subject for a very long time, they usually’ve received an important understanding of their system,” he mentioned.

“It weighs on us closely that folks invested into us, so we at all times ensure we can be found for our franchisees. Their success is our primary precedence,” Boecker mentioned. One assist device is RockStar College, which offers coaching plus quarterly advertising plans, artistic schedules and extra.

As Ruff put it, “James and Shiva are at all times there. They reply the cellphone and reply any questions you may need it doesn’t matter what.”

RockStar additionally has an intensive anti-bullying program. In line with Boecker, this system teaches kids methods to deal with bullies verbally and bodily. In addition they attempt to show their college students management abilities and develop their character for the long run. In spite of everything, for most of the college students, martial arts are a life-style.

“We wish to be considered a kids-focused idea, not essentially health,” she mentioned. “In spite of everything, health might be such a fad, however youngsters and martial arts have been right here perpetually.”

The Boeckers are targeted on regular progress for RockStar and hope to open 10 new areas in 2023. Studios measurement is 1,500- to 2,000 sq. ft and the preliminary funding vary is $201,060 to $355,100