Peter Piper Pizza Seems to be to Increase With New Quick-casual Mannequin | Franchise Information
An idea for the brand new fast-casual Peter Piper Pizzeria in Kansas Metropolis. The brand new restaurant is ready to open in February 2023.
Peter Piper Pizza is rolling out a brand new idea with the creation of Peter Piper Pizzeria, a fast-casual mannequin that provides franchisees one other buildout alternative alongside the model’s conventional restaurant-arcade format and categorical possibility.
Two Peter Piper Pizzeria places are slated to open in early 2023, in Kansas Metropolis, Kansas, and considered one of its bigger suburbs, Olathe.
Peter Piper Pizza is considered one of three manufacturers underneath CEC Leisure, additionally the mum or dad firm of Chuck E. Cheese’s and Pasqually’s Pizza and Wings, a digital model it launched in 2020. President and CEO David McKillips mentioned the thought for the fast-casual mannequin got here on account of elevated client curiosity within the pizza phase through the pandemic.
“We discovered through the pandemic that there was an affinity for the pizza itself,” he mentioned. “For Peter Piper Pizza, about 75 p.c of the income comes from meals, so it’s actually a food-first model, leisure second.”
Whereas it does give attention to meals, Peter Piper Pizzeria will nonetheless have arcade machines positioned inside. Prospects can play a couple of fast video games whereas they wait for his or her order.
Seeing the recognition of pizza, the workforce created the categorical and fast-casual fashions. The fast-casual places embrace dine-in seating with a couple of video video games for purchasers to take pleasure in, similar to Pacman and Area Invaders.
“We thought that this was going to be an excellent alternative,” mentioned McKillips. “We did a whole lot of analysis and improvement on the idea to enter into markets with a smaller field unit with a contact of leisure.”
A typical Peter Piper Pizza restaurant and arcade is between 12,000 and 14,000 sq. toes. The pizzeria prototype, in the meantime, is far smaller, at 1,000 sq. toes. And to attract buyer consideration in a aggressive pizza business, Peter Piper Pizzeria places can have a novel fixture: the Roto-Flex pizza oven. The stone oven, described by McKillips as “like a vivid pink Lamborghini,” is greater than only a visible. It’s a multi-layered rotating stone oven distinctive to Peter Piper.
“Pizza is a really mature enterprise, and for us to enter it we now have to have some extent of differentiation,” mentioned McKillips. “In Kansas Metropolis, we’re going to be the primary to enter the market with the Roto-Flex.”
Peter Piper Pizza is extra recognized for its namesake than the leisure side. With that in thoughts, CEC Leisure rolled out the brand new fast-casual mannequin, with one on observe to open in Kansas Metropolis subsequent yr.
Peter Piper has about 120 places in america—the majority of that are break up between Arizona and Texas—and Mexico. The 2 new pizzerias in Kansas are being developed by company, with plans to supply the mannequin to current franchisees as they develop their portfolios.
On the franchise entrance, Peter Piper is searching for multi-unit franchisees to “assist us develop a market,” mentioned McKillips. CEC has been working to establish favorable commerce areas the place one other pizza franchise can be effectively obtained.
“Corporately, we now have invested over the past yr and a half to actually make it possible for we’re a franchise-friendly model,” mentioned McKillips. “With our three ideas, franchisees can match into nearly any market.”
This doesn’t imply the arcades are on the outs, although. Removed from, in reality. For the reason that begin of reopening, CEC Leisure has general recovered. Whereas McKillips couldn’t give precise numbers, he did state that the corporate had practically returned to 2019 ranges. All in all, franchisees and prospects can have their alternative in expertise.
