Overstock isn’t a inventory web site, although it’s a web site with a inventory (NASDAQ: OSTK).
The location has made a reputation for itself as one thing like an internet outlet mall that originally specialised in house décor however has expanded to promote all the things from jewellery to electronics and sporting items.
The model is thought for its deep reductions and low value factors in comparison with different retailers, and it appears to have a fairly respectable fame.
However the query is: How good is Overstock actually?
This Overstock evaluate seeks to inform you simply that.
The Historical past of Overstock
Initially an organization named Reductions Direct, Overstock bought its semi-misleading title when it was bought by a person named Dr. Patrick M. Byrne again in 1999.
Overstock did brisk enterprise underneath—and maybe regardless of—Byrne’s tenure, together with going public in 2002 and reporting its first billion-dollar yr in 2010.
By the point Byrne introduced his resignation and claimed the FBI made him interact in an intimate relationship with a infamous Russian spy, Overstock had established itself as one of many premier on-line sources for closeout and low cost house furnishings.
The corporate is at present headed by CEO Jonathan E. Johnson as Byrne, its former head, pursues a brand new profession in peddling misinformation and ridiculous conspiracy theories.
Overstock’s Product Providing
Overstock began with furnishings and residential décor, however its catalog has ballooned within the 23 years because it was based.
Along with their array of inside and exterior furnishings and décor, Overstock now sells bedding (together with mattresses), home equipment as small as blenders and as massive as gasoline ranges, grills, trampolines, swing units, tents, train gear, and merchandise from dozens of different classes.
A few of Overstock’s stock is manufactured particularly for the positioning, however most of it comes from the roughly 3,000 third-party distributors that associate with Overstock to promote items on their website.
Most of Overstock’s income comes from the sale of third-party items on their website.
Overstock’s Product High quality
Most of Overstock’s stock comes from respected producers and suppliers.
There are many name-brand items out there on the positioning, and there are only a few evaluations or stories out there claiming that any of the merchandise had been faux or decrease high quality than what you’d discover at one other retailer.
The low value factors and steep reductions on Overstock might give some patrons pause.
Usually once you see a product out there for considerably lower than on one other website you’d assume that there was some sort of rip-off concerned.
Overstock is aware of the significance of sustaining fame in such a aggressive house, nonetheless, in order that they implement strict high quality management to verify no client receives counterfeit or faulty merchandise.
Overstock’s enterprise mannequin depends on the aggressive edge it will get from its low value factors and reductions.
They’re so happy with their low costs that they even put real-time value checkers on their product pages to point out how a lot you’d save for those who purchased from them as an alternative of their rivals.
Various elements contribute to Overstock’s capacity to supply merchandise at such low costs:
- They buy and promote liquidated stock from different retailers
- Superior logistics capabilities tailor-made for furnishings and residential furnishings
- The Membership O Loyalty Program that will increase buyer retention
- Lengthy-term mutually useful relationships with distributors and producers
The agency lists these elements as a part of the way it stays aggressive as a part of its newest 10-Okay report back to the SEC.
They aren’t precisely forthcoming on any of the specifics, but it surely is sensible that they’d maintain them underneath wraps.
Overstock Buyer Expertise
Overstock and its cell app are very simple to navigate.
Discovering the merchandise you’re searching for is fast and simple, they usually have the identical easy buying course of as distinguished rivals like Amazon.com.
Opinions for Overstock are just about what you’d anticipate: A ton of excellent evaluations which might be drowned out by the hordes of pissed off clients who had a nasty expertise.
The nice evaluations are very complimentary about how simple it was to purchase and have merchandise shipped to them, how the merchandise arrived on time and in good situation, and sometimes that Overstock was fast to switch an merchandise that was damaged or broken in transit.
A few of the unfavourable evaluations are your typical bitter grapes, however there’s a reasonably disturbing pattern that arises once you learn by means of sufficient of them.
Loads of patrons report battling Overstock customer support personnel for returns, account credit, and (obvious) pricing and financing errors.
One reviewer stories receiving a rug from Overstock that was infested with moths which went on to destroy nearly all of their garments.
One other stories an enormous buy being canceled with out warning or notification.
Somebody calling themselves Deepwoods stated they paid for 2 chairs, acquired one, and was by no means made entire.
So it looks like you’ll have an incredible expertise for those who purchase from Overstock…
…so long as nothing goes fallacious.
If one thing does go fallacious, effectively, it looks like you’re in for a battle.
Taking Inventory of Overstock’s Inventory
Overstock’s inventory OSTK is at present buying and selling at $29.14, with its 52-week vary being between $24.69 and $111.28.
The corporate posted general gross sales earnings of $2.76 billion in 2021, a ten.53% enhance from the earlier yr.
Its earnings have been on a sluggish however pretty regular upward pattern during the last 5 years—apart from 2019’s painful 19.88% lower from 2018.
The agency’s 2021 gross earnings of $606.04 million represented a ten% enhance from 2020, and its internet earnings of $155.38 million was a rise of 75.18% over the earlier yr.
Overstock employed 1,350 full-time staff as of December 21, 2021, and reported difficulties to find the sort of expertise it felt it wants shifting ahead, notably with regards to discovering software program engineers and technical workers.
The agency reported hiring 177 new non-customer service or warehouse workers in 2021 along with 55 new customer support and warehouse personnel.
The setting during which Overstock operates could be very aggressive and can probably stay so for the foreseeable future. E-commerce is a crowded discipline, and there are comparatively low limitations to entry for brand spanking new corporations making an attempt to get into the market.
For instance, we wrote a evaluate on one other fashionable e-commerce web site, StockX, which offers in sneakers, electronics, collectibles, and extra.
The location Wayfair is of specific concern for Overstock attributable to similarities between their product choices and enterprise fashions, and can probably stay a supply of consternation sooner or later.
That stated, the threats Overstock faces look like threatening its development, not its survival.
The corporate’s monetary state of affairs stays steady sufficient to guarantee continued enterprise and modest earnings for a minimum of the subsequent few years.
Overstock is an e-commerce website that focuses on house furnishings, décor, and quite a lot of different product varieties, most of that are equipped at a lowered value by its nearly 3,000 companions.
The agency leverages these relationships, its logistics community, and different elements to make their value factors as low-cost as attainable for all their merchandise.
Overstock works exhausting to present each buyer an incredible expertise, although it looks like they should make investments extra of their customer support if they really need to obtain that objective.
Have you ever had any expertise with Overstock earlier than studying this evaluate? Tell us within the feedback under!