Interval care startup Woom gives a subscription service for workplaces

The office toilet may be many issues. A refuge, a contemplation station, or an echo chamber of embarrassing sounds. 

And it’s there that Woom, a startup providing accessible interval take care of the office, was conceived.

The 2022 Australian office interval care audit discovered that 99% of employees consider free and accessible interval care promotes office inclusivity.

With a mission to empower girls and break down taboos round menstruation, Woom seeks to supply workplaces with a shame-free expertise for workers needing interval care merchandise. 

Cofounder Tessa Westerhof and her crew recognised the shortage of free interval care merchandise within the office. 

They determined to create an answer that would offer employers with a sensible and sustainable answer. 

Woom goals to make interval care as simply accessible as rest room paper by offering a personalised subscription mannequin to swimsuit the distinctive wants of every office.

Westerhof says that regardless of half of the world’s inhabitants experiencing menstruation, solely a small fraction of workplaces provide free interval care to their staff. 


WOOM product pack

“We needed to make it as simple as doable for employers, too. All they should do is inform us what number of toilet stalls, staff, and guests they must the office, and we’ll do the calculations and ship precisely what they should their door each month. The time for interval disgrace is over,” she stated. 

Organisational psychotherapist and management coach Eloise King stated office analysis highlights the significance of humanistic management in creating an genuine office tradition. 

Breaking the taboo surrounding durations within the office is essential, as it could make staff really feel unsupported and remoted. 

By offering free interval care merchandise and embracing slightly than hiding menstruation, corporations can assist shift the dial on interval disgrace.

“Nurturing emotions of inclusion and luxury in a office can have myriad psychological and financial advantages for each staff and employers. From optimistic office tradition to productiveness and expertise retention,” stated King. 

Woom’s ‘set and overlook’ subscription mannequin makes issues simple for Folks and Tradition groups. 

“It’s a small funding for a big effect,” says Tanisha Rodriguez, head of Folks & Tradition at Entropico – one in every of Woom’s first prospects. 

“Corporations wish to appeal to high expertise, and the ways in which a office could make its individuals really feel like they belong may be as essential because the paychecks.” 

Startup Every day editor Simon Thomsen talked to Westerhof concerning the firm. Watch the complete interview


With 100% natural cotton merchandise and planet-friendly packaging, Woom not solely helps to destigmatise menstruation within the office but in addition promotes sustainability and environmental consciousness.

As well as, Woom is dedicated to giving again to the neighborhood by donating 1% of its gross sales to the Girls’s and Ladies Emergency Centre (WAGEC). 

Each night time, WAGEC aids 200 girls and kids affected by homelessness, home violence, and systemic drawback by offering materials assist, case administration, biopsychosocial assist, lodging, and disaster responses.

With a robust imaginative and prescient for inclusivity and a dedication to social accountability, Woom is revolutionising the dialog round menstruation and office tradition.