How Efficient Is Your Franchisee Leads Observe-up Course of?


Profitable franchisors will testify that franchisees are the lifeblood of any thriving Franchise Community. So, what do these franchisors do in another way to achieve success?

They’ve an efficient Franchisee leads follow-up course of.

Let’s have a look at 4 essential elements to have an efficient Franchisee leads follow-up course of.

  1. Observe Up With EVERY Potential Franchisee Lead

Each potential franchisee lead should be adopted up as you don’t know something in regards to the lead till you contact them. It may simply be the gem that you’re in search of. Potential franchisee leads needs to be entered into your CRM system as quickly as they’re acquired and that every one is assigned to somebody for speedy follow-up. Verify and make it possible for 100% of your leads are being adopted up or they could possibly be falling by means of the cracks. For those who aren’t checking, it isn’t taking place.

  1. Reply Instantly

Each potential franchisee lead should be adopted up instantly as each minute that passes by when you wait to observe up with a lead is time {that a} competitor franchisor will use to swoop in and speak to the prospect earlier than you. In the event that they reply to the potential franchisee with the solutions to their questions first, then you might be out of the blue combating for second place. By following up instantly will lead to extra certified prospects in your pipeline.

  1. Have Your Solutions Prepared

It’s not sufficient to be the primary to reply to the potential franchisee lead. You will need to even be the primary to reply their questions. The primary franchisor to right away reply to a possible franchisee lead with full solutions will construct belief, credibility, and dramatically improve your possibilities of profitable the franchisee!

  1. Measure, Enhance and Measure Once more

You will need to regularly work to enhance your potential franchisee lead follow-up course of. Because the previous saying goes, “you possibly can’t enhance what you don’t measure.”

So, hold it easy to begin with, and measure the next:

  • What number of potential franchisee leads do you obtain every week/month?
  • How lengthy does it take to reply to every potential franchisee lead? (The time between when the lead is acquired till a gross sales particular person talks to them for the primary time)
  • What share potential franchisees leads are transformed into certified prospects?

Set targets for these metrics, after which test every month to see in case you are reaching them. If you’re, set extra aggressive targets and fine-tune every component of your lead follow-up course of to attain these new targets. For those who aren’t assembly your targets, look at every component of your course of intimately, and implement steps you possibly can take to enhance these components. Then test your efficiency once more in a month.

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It’s Not Who You Know, It’s Who Is aware of You™