Franchise Enterprise Advisor Lies And Extra
You’re not going to imagine what this franchise enterprise guide simply wrote.
Are you prepared?
From A Franchise Enterprise Advisor
Right here’s what she stated.
“I’m right here to provide franchisee candidates neutral, knowledgeable recommendation.”
Did you hear that?
It was the sound of my Crown…exploding.
I’ll clarify.
Do You Know What Franchise Consultants Do?
In a nutshell, franchise enterprise consultants supply free franchise matching providers.
And when you’ve been franchises to purchase for greater than a few weeks, you’ve most likely been contacted by one or two of them.
Observe: I’m not revealing the identify of the dealer who stated this nor the web site it was posted on. Simply because.
“Hello, I’m Lisa Gerardo, and I assist folks find the right franchise primarily based on their price range and what they need in a enterprise. And my providers are 100% free to you!”
Potential franchise candidate: “Wait. You’re going to assist me discover a franchise to purchase for nothing?”
Lisa: “That’s proper. We receives a commission by the franchisors we work with. And it doesn’t value you any more cash* to work with us.”
*That’s debatable.
Potential franchise candidate: “Wow. That sounds nice! What number of franchises do you’re employed with?”
Lisa: “Lots of of various ones. There’s certain to be a number of you’d like.” And so on. And so on.
Besides Lisa won’t ever inform you how a lot the franchisors pay her for one profitable “match.”
Why is that King?
As a result of these “consultants” get a test overnighted to them (from the franchisors they’ve gross sales contracts with) for wherever from $20,000 to $80,000 or extra.
Have you ever learn my complete article about franchise consultants and the way they actually work?
Why “I’m right here to provide franchisee candidates neutral, knowledgeable recommendation” Is A Flat-Out Lie
Lisa Gerardo isn’t her actual identify.
However what she stated is a lie. Right here’s why.
Let’s say you’ve been working with Lisa for a few months, and you want one of many franchises she’s tried to “match” you to.
However you then determine to (properly) take a look at a competitor of the franchise she confirmed you.
You: “Lisa, I just like the residential cleansing franchise you confirmed me. However I discovered one other one, they usually appear to be good too. Plus, it’s $50,000 much less upfront. I could find yourself going with it.”
Ruh Roh.
Lisa: ”Fascinating. What’s the identify of the franchise?”
You: “Amanda Maids.”
Lisa: “I’ve by no means heard of them. How lengthy have they been round? What number of franchises have they got? Are the franchisees earning profits?”
You: “Really, the franchisees are doing fairly effectively. However they are newer.“
Lisa: “Effectively, which may be an issue. Are you positive you need to put money into a franchise that doesn’t have an extended monitor report? It’s risker you realize.”
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And so on. And so on.
Usually, the dialog will proceed to go down that path. Which path? This one:
“I’ve spent all this time with this man, and now…rapidly, he’s going to purchase a franchise I don’t have a contract with? I’ve $27,000 driving on this! That is complete bullshit! I used to be the one who got here up with the thought of a residential cleansing enterprise. Damnit! I have to cease him from doing this!”
From doing what?
From shopping for a franchise that’s $50,000 lower than the one a franchise enterprise guide beneficial?
A franchise the place there’s far more territory accessible?
A franchise alternative that’s newer and possibly even higher?
I’m Making an attempt To Educate You Right here
There’s no manner in hell that somebody who has the potential to make a candy $27,000 gross sales fee on a franchise she introduced is unbiased.
Positive, Lisa (or Robert) can say “I would like you to do what you assume is finest,” however c’mon now. Actually?
Do these folks assume you have been born yesterday?
Critically. Run like hell once you hear that, too.
Yet another factor.
When you’re a kind of franchise purchaser’s who says, “I don’t care how a lot a franchise guide makes so long as he finds a very good franchise for me,” cease. It’s a cop out. Why?
As a result of it 100% does matter how a lot he makes off of you.
Finish.
P.S. Right here’s Pink Floyd doing “Run Like Hell” Stay. Get pleasure from!
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