For NFL Nice Drew Brees, Authenticity is a Should in Franchising
The Multi-Unit, Multi-Model Investor Makes use of Franchising to Enhance Communities and Empower Others
NFL nice Drew Brees at all times knew he wished to be in enterprise. As a Huge Ten quarterback at Purdue College, he set information for nearly each main profession passing statistic, however his passions weren’t restricted to soccer. The scholar-athlete earned a bachelor’s diploma in industrial administration from Purdue’s prestigious Krannert School of Management and consistently considered entrepreneurship. “I at all times had a enterprise thoughts,” he informed the viewers final week on the 2023 Worldwide Franchise Affiliation’s Annual Conference.
Like many different former skilled athletes, Brees has embraced franchising in his retirement — but it surely’s rather more than a income for him. As a multi-brand, multi-unit franchise proprietor, Brees takes an genuine method to all his investments. He makes use of franchising to enhance communities, empower folks and make a distinction.
A Love for Jimmy John’s
Folks typically ask Brees how he obtained into franchising, and the reply is rarely easy or easy. For him, it has been very private and every funding occurred organically beginning with Jimmy John’s Sandwiches.
Brees found his first franchise alternative when he was a pupil at Purdue, though he didn’t understand it on the time. “I used to eat at Jimmy John’s at the very least 3 times every week in faculty. I liked the No. 9,” he mentioned. So when Brees performed for San Diego and later for New Orleans, he was dissatisfied that he couldn’t chunk into his favourite Italian sub. “There have been no Jimmy John’s areas round,” he mentioned.
I’ve a lot gratitude and love for New Orleans. I wished to offer again.
Spreading Pleasure in The Huge Simple
Not solely did Brees give New Orleans its first Superbowl win, however he additionally introduced the town his favourite sandwich. Brees determined to ensure he — and New Orleans residents — have been by no means with out Jimmy John’s sandwiches once more. He invested in his first Jimmy John’s franchise location in The Huge Simple in 2011 and continued to open extra areas.
Brees genuinely wished to unfold pleasure all through New Orleans — a metropolis devastated by Hurricane Katrina in 2005. When he joined the Saints in 2006, the town’s residents welcomed him with open arms. “I’ve a lot gratitude and love for New Orleans,” he mentioned. “I wished to offer again.”
Discovering Stroll On’s Sports activities Bistreaux
Similar to his funding in Jimmy John’s, private experiences impressed Brees‘ different franchise offers. As an avid franchise investor, Brees spent a variety of time prospecting new areas. In his journeys, he typically handed by a Stroll On’s Sports activities Bistreaux location in New Orleans and observed the vigorous crowd exterior.
Brees had at all times wished to create his personal sports activities bar enterprise and had a good suggestion of what it might appear like. The minute he stepped into that Stroll On’s Sports activities Bistreaux location, he knew it was for him. “It was at all times full of individuals who have been having a good time. It was precisely how I might design a sports activities bar idea if I have been to do it myself,” he mentioned.
Brees was excited concerning the potentialities and contacted Stroll On’s Sports activities Bistreaux co-founders Model Landry and Jack Warner. The previous collegiate athletes had an genuine management fashion that appealed to Brees, and he quickly grew to become a co-owner of the franchise system in 2015. An incredible tradition and authenticity are important in a franchise enterprise for Brees. He has discovered these qualities in all his investments, together with Stretch Zone, Dunkin’, Everbowl, and Smalls Sliders.
If you wish to attain a excessive stage of success, it’s a must to search out mentors.
Partnership with Franworth
Brees’ thirst for studying every little thing franchising led him to hunt mentorship from Franworth founder and CEO John Rotche. “If you wish to attain a excessive stage of success, it’s a must to search out mentors,” Brees mentioned. The mentorship ultimately became a partnership with the franchise progress agency. Brees additionally developed an excellent friendship with Roche and Franworth co-founder David Barr, who have been impressed with Drew for rather more than his superstar. “After spending time with Drew, it was straightforward to acknowledge that his success was not by likelihood,” mentioned Barr in a 2019 interview with the IFA. “I take pleasure in associating myself with good folks with nice values — normally, nice issues occur.”
Brees Dream Basis
Along with bringing wonderful companies and alternatives to communities by means of franchising, Brees is an avid philanthropist who launched the Brees Dream Foundation. He and his spouse, Brittany, established the basis in 2003 and since then have contributed over $45,000,000 to assist enhance the standard of life for most cancers sufferers and supply care, schooling and alternatives for kids and households in want.
A Deep Respect for the Navy
Brees additionally deeply respects the navy and has participated in 5 USO journeys visiting Kuwait, Iraq, Afghanistan, Germany, Turkey, Djibouti, Dubai, Okinawa, and Guantanamo Bay. He wowed the viewers on the IFA conference along with his up to date model of a navy chant that he utilized in skilled soccer and now in franchising (see video beneath).
A Profitable Angle
Together with his profitable angle, humble persona and robust values, it’s no shock that Brees has so many followers each out and in of soccer. For Brees, all of it comes down to 1 factor: teamwork. “The best groups are those that care about one another probably the most,” he mentioned. Clearly, that’s a playbook price following.