Diversifying in three restaurant segments

Balanced Approach: Diversifying in three restaurant segments

Title: Jiger Patel

Title: Futurist Officer

Firm: TIG (The Integritty Group)

Models: 31 Qdoba Mexican Grill (7 within the pipeline to finish a 62-unit growth settlement), 3 The Greene Turtle, 2 Checkers, Dave’s Sizzling Rooster (8 items within the pipeline)

Age: 42

Household: Loving household with two demanding youngsters and a canine stuffed with vitality 

Years in franchising: 20

Years in present place: 7

At 42, Jiger Patel is having fun with life to the fullest. 

He’s surrounded by a loving household that features “two demanding youngsters and a canine stuffed with vitality.” His rising franchise portfolio of 36 eating places throughout 5 states options a number of Qdobas, Checkers, The Greene Turtle, and Dave’s Sizzling Rooster areas. 

Born and raised in India, Patel immigrated to the USA in 2000. His first U.S. job was behind the counter at Dunkin’ Donuts. 9 months later he was in a administration place. Inside 18 months, he was an working accomplice.

He went on to personal and function quite a few Dunkin’ areas over the following few years. Following some strategic divestitures, he started franchising with Checkers in 2013, The Greene Turtle in 2015, and final 12 months signed on with Qdoba to open greater than 60 of the model’s areas in New York’s Tri-State space and Southwest Florida. This previous summer season, he signed on to develop Dave’s Sizzling Rooster. Eight of the favored rooster eating places are already within the pipeline.

“When reviewing our franchise portfolio, we acknowledged that there was a chance when it got here to fast-casual eating,” he says. “We’re desirous to continue to grow. Qdoba and Dave’s Sizzling Rooster match the invoice for every thing we search for in an funding.” 

Patel believes that working throughout full-service, fast-casual, and QSR segments “provides us a balanced strategy to develop our portfolio and a greater understanding of the business at giant.”

After 20 years in franchising, 2022 has been one other banner 12 months of progress and enlargement for Patel. There are sufficient eating places underneath development, mixed with deliberate acquisitions, to double his firm’s dimension. His income goal for 2022? “$50 million, after all.” Don’t be shocked if he provides one other idea earlier than the 12 months is finished… all a part of his quest to personal and function 100 restaurant items by 2025.


First job: Began my first job at Dunkin’ Donuts as a clerk with the aim of studying the enterprise, moved as much as a administration place in 9 months, adopted by an working partnership in 18 months.

Formative influences/occasions: To be a part of a breakthrough espresso model and work with a well-respected franchise group the place I realized how finest to scale groups and model with out compromising excessive requirements. This has served me properly to start out my profession. At completely different phases of my profession, I can level out many individuals who had large impression on me and guided me: Charlie Patel, Jay Patel, Pranav Desai, Raj Mahadevia, Bob Barry, and Geo Concepcion. 

Key accomplishments: I’ve been capable of preserve my companies and private relationships whereas reaching my ardour to develop my portfolio. Additionally, with my expertise and information, I’m able to information budding younger entrepreneurs to realize their enterprise objectives.

Largest present problem: Discovering a correct steadiness between work and residential life. With two youngsters, I’ve bother dividing my time to deal with each elements of my life. 

Subsequent massive aim: To personal and function 100 restaurant items by 2025. 

First turning level in your profession: The most important turning level in my profession got here by forming a strategic partnership with my expensive mates who had the identical imaginative and prescient as I had. The inspiration of our partnership was that we complemented each other. I knew I had sure weaknesses, but additionally realized that I’m surrounded by many good and proficient people who will help me overcome them. We then teamed as much as type TIG, The Integritty Group.

Finest enterprise determination: I’ve had quite a few enterprise choices over the course of my profession that I replicate on as my “finest determination.” A rule of thumb is that the most effective enterprise choices come when the world is going through uncertainty. I’m a agency believer that visionaries can thrive in such conditions. With bother and confusion comes alternative. You simply must look via the unprecedented instances to see greater and higher issues. 

Hardest lesson realized: By no means do enterprise simply within the title of “belief.” I’ve misplaced 10 years of labor within the title of belief with fallacious partnerships and trusting companions to do the suitable issues. 

Work week: My work week could be very fluid, however my crew at all times has full entry to me. I do make investments an hour every day to develop my crew, regardless of a busy schedule. I additionally allocate an hour to satisfy or converse with my companions, mates, and influencers every single day. I make some extent to go to my crew in not less than one in every of my companies every week. Along with all of the tactical duties and craziness, I at all times make time to have a lunch or dinner with my fellow principals Pranav and Raj to speak about essential enterprise and private developments. That is our time to have continued strategic conversations in a extra relaxed setting. 

Train/exercise: I don’t have a specified routine, however with children and a canine I’ve no bother staying lively and on my toes. 

Finest recommendation you ever received: Behind each problem, there is a chance. You simply should overcome the problem to see the chance.

What’s your ardour in enterprise? To work with proficient and passionate people and to seek out continuous alternatives to develop collectively. 

How do you steadiness life and work? There isn’t a work/life steadiness per se, however I do my finest to separate each elements of my life. I give my firm no matter time it wants whereas I’m working, and I give my household high quality time once I’m residence creating reminiscences.

Responsible pleasure: Having fun with flavorful and indulgent meals with out worrying about energy once in a while.

Favourite ebook: Good to Nice by Jim Collins.

Favourite film: “The Matrix.”

What do most individuals not find out about you? To my household, mates, and crew I’m an open ebook. I converse my thoughts, I categorical my emotions. There aren’t any secrets and techniques!

Pet peeve: Having to cope with people who find themselves not results-oriented and provides excuses quite than deal with options.

What did you wish to be if you grew up? I’ve at all times had the will to be an entrepreneur. My grandfather and father each have been entrepreneurs, and I by no means had any doubt in my thoughts that I needed to observe of their footsteps. 

Final trip: With family and friends, visiting Aruba. 

The individual I’d most prefer to have lunch with: Donald Trump, the businessman.


Enterprise philosophy: Construct a guest-centric tradition aligned with my philosophical rules of integrity, equity, honesty, and grit.

Administration technique or model: Respect all and worry none by constructing a crew with a successful mindset. 

Biggest problem: There’s not at all times one massive problem, however there are a large number of small challenges to repeatedly clear up, whereas additionally being ready for what’s to come back. 

How do others describe you? As extraordinarily keen about my work and say that I by no means shrink back from making powerful choices.

One factor I’m seeking to do higher: I’m attempting to ascertain higher time administration to be totally current in each facet of my life. 

How I give my crew room to innovate and experiment: I pleasure myself on being an lively listener of latest concepts and try to domesticate a mindset of studying from errors inside my crew. 

How shut are you to operations? I’ve constructed a really sturdy crew of administrators and managers who work very carefully with me on the operations aspect. This enables me to focus extra time on new growth and progress.

What are the 2 most essential belongings you depend on out of your franchisor? Innovation and evolution! 

What I would like from distributors: To see us as real companions quite than being seen as having a transactional relationship. 

Have you ever modified your advertising technique in response to the economic system? How? Our advertising efforts have at all times been primarily based round model ambassadors, the individuals representing us within the communities we serve. That initiative goes hand in hand with different working initiatives, like fundraising, sponsoring native sports activities groups, meals drops, and so forth. 

How is social media affecting your small business? We now have realized that social media is a superb device for progress and consciousness for our enterprise. We additionally leverage franchisor-led model campaigns, which additional spreads consciousness.

How do you practice and retain? We make investments closely in offering our individuals with all the most effective coaching, instruments, and techniques doable to ship best-in-class visitor service. Our family-oriented crew tradition, aggressive pay, and advantages are our secret sauce to retain the most effective expertise. 

How do you cope with downside staff? We empower the administration crew to make choices sooner if an worker is just not a match. This eliminates the problems of coping with downside staff. 

Quickest approach into my doghouse: Negativity and lack of accountability will do the job.


How did Covid-19 have an effect on your small business? Covid basically reworked our enterprise . We needed to innovate and pivot our enterprise mannequin on the fly.

How have you ever responded? With a powerful operational and help crew in place, we have been capable of launch new initiatives for our full-service in addition to limited-service manufacturers. The sport-changing initiatives with a huge impact have been round on-line and third-party supply, outside eating, to-go alcoholic drinks, and dealing with a skeleton crew of crew members. 

What modifications do you assume will likely be everlasting? Digital transformation and distant working for workers will likely be right here to remain. That can proceed to have an effect on the restaurant business total; a variety of the modifications previously 2 years will likely be everlasting for certain.


Annual income: $50 million.

2023 objectives: Fulfilling the pipeline of present eating places underneath development and acquisitions will greater than double the dimensions of our firm, which is able to allow us to achieve our 2025 aim of $100-plus million in income. 

Development meter: How do you measure your progress? Via the variety of items, income, and whole earnings.

Imaginative and prescient meter: The place do you wish to be in 5 years? 10 years? In that point, I envision TIG to be essentially the most revered and trusted franchise group for the manufacturers we function and develop with, with the mission to have not less than 150 items in 5 years and doubling each 5 years. 

Do you’ve gotten manufacturers in numerous segments? Why/why not? We function within the full-service, fast-casual, and fast-food segments. This offers us a balanced strategy to rising our portfolio and a greater understanding of the business at giant. 

How is the economic system in your areas affecting you, your staff, and your prospects? We function in a number of areas. All of them have distinctive conditions which have made us improvise and enhance our crew and our operations to raised serve our friends. 

Are you experiencing financial progress in your markets? The manufacturers we function are in high-growth areas and we proceed to hunt progress in such markets. 

How do modifications within the economic system have an effect on the way in which you do enterprise? We make investments closely in our individuals and function in premium markets. This, together with our balanced portfolio strategy to our enterprise, minimizes our publicity to the economic system’s situations.

How do you forecast for your small business? We set up budgets for all our companies primarily based on tendencies, market situations, and objectives we set for ourselves, which is how we forecast.

What are the most effective sources for capital enlargement? We primarily develop new items by forwarding the money circulate from current companies and infrequently debt finance, leveraging our relationship with native banks. For a bigger acquisition, we’d think about an fairness play with strategic companions in our community. 

Expertise with non-public fairness, native banks, nationwide banks, and different establishments? Why/why not? I’ve had a number of relations with non-public fairness, however to this point we now have not gone down that path. We prioritize our core values and don’t intend to compromise them due to exterior influences. I’ve labored with native and nationwide banks, however as we develop into bigger and extra mature we’re specializing in growing with lenders specializing in nationwide franchise eating places.

What are you doing to care for your staff? We now have instilled a tradition the place our persons are revered and handled like prolonged household; we present that we actually care for his or her well-being and their households. Not solely do we now have a really aggressive wage, we even have well-balanced profit initiatives together with paid trip, 401(ok), and aggressive medical health insurance protection. 

How are you dealing with rising worker prices (payroll, minimal wage, healthcare, and so forth.)? Our enterprise mannequin is concentrated on offering our crew with truthful wages and aggressive advantages. This permits us to remain forward of rising prices because it’s constructed into our enterprise mannequin. 

What legal guidelines and laws are affecting your small business and the way are you coping with them? We’re at all times innovating and improvising as we function in a number of states. We’re lively members of native commerce organizations and enterprise committees, so we’re ready for any regulatory modifications forward of time. 

How do you reward/acknowledge top-performing staff? The most effective motivator for our prime performers is to offer them with a highway map for his or her particular person profession progress with our firm as we proceed to develop aggressively. We even have a profitable and achievable bonus program that incentivizes the most effective performers to tell apart themselves from common and low performers. 

What sort of exit technique do you’ve gotten in place? We aren’t planning on promoting our enterprise within the foreseeable future.