Bridger Insurance coverage Providers and AgentSync Pioneer Operational Efficiencies

This put up is a part of a sequence sponsored by AgentSync.

Insurance coverage is a extremely regulated business, and, with a producer workforce that’s turning over as a era retires and indicators over their companies, decreasing time spent on guide information entry for each inside and exterior groups is essential to long-term progress.

After I took on the function of president at Bridger Insurance coverage Providers slightly greater than a 12 months in the past, certainly one of my first priorities was to streamline operations. As a lot because the business likes guide, I used to be prepared to fireside “guide.”

Appointing was a kind of processes that was too guide and required an excessive amount of hands-on consideration for a corporation that has a whole lot of places of work across the nation. Previous to working with AgentSync, our course of went one thing like:

A producer would ship us an e-mail or name us to ask to be appointed
Our crew would ship a PDF of our company settlement, an digital funds switch settlement, a W-9, and so on.
The producer would ship again all the pieces with copies of their licenses
Our employees would manually sort up all the pieces to place it into our shopper relationship administration system and coverage admin system

It was a very inefficient course of, regardless of wanting very like the method of quite a few insurance coverage firms working in our house.

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Gaining effectivity by means of course of enhancements

Previous to my coming aboard as president, Bridger was already working with AgentSync and had applied an agent onboarding portal to automate this course of. It is a closely regulated business, and we are able to solely keep appointments and do enterprise with producers who’re correctly licensed. So, synchronizing nationwide producer numbers (NPNs) and with the ability to let businesses know to get their producers present on their persevering with schooling (CE) and licenses was a good way to make sure compliance.

That first step of automating producer onboarding and appointments helped additional our status as a technology-forward firm. But, we’re seeing the insurance coverage business change, with long-time company homeowners leaving the business and promoting their companies. So, after I noticed our portal nonetheless had 40 or so questions, I knew we had some room for enchancment.

On the subject of on-line processes, if one thing is simply too lengthy or sophisticated, there will probably be a drop-off in completion. So we examined our portal to critically take a look at the information we have been gathering. We tried to expertise the method as our customers would, and perceive the place the bottlenecks or ache factors have been. And we determined there have been loads of locations we might create much more efficiencies past a digitized model of our onboarding course of.

Buyer Success crew ranges up the partnership

Taking a guide, paper-based, course of and making it digital isn’t the identical as being trendy or digital. We all know our companions don’t have the time to spend 45 minutes on an appointment software – whether or not digital or on paper. So, we began a dialog with the AgentSync crew about the right way to additional streamline our onboarding and appointment course of.

One of many challenges we confronted was managing producers and company companions throughout a whole lot of places in numerous states. Rethinking our onboarding course of was going to require loads of hands-on studying, and, happily, the AgentSync Buyer Success crew proved to be as much as the duty.

From discipline mapping between AgentSync and our e-signature instruments to stripping down required fields and making certain the person expertise was stable, the AgentSync crew was with us each step of the best way. Not solely did they do what we requested, however they engaged with us to offer suggestions and enter on methods to enhance our course of, too.

The crew at AgentSync noticed this as a problem to raised not simply the Bridger expertise, but in addition the AgentSync options set. Realizing that we had a crew behind us, dedicated to delivering one thing that actually works for all of us, made the method far simpler. As an alternative of taking hours to sort and retype data, fields autofill throughout our platforms. Our potential companions can enroll on-line, entry the portal, and apply for an appointment in a matter of minutes. Our admins examine functions to make sure the knowledge is all there, then click on a button to create a signature package deal. I signal it, the producer indicators it, and we’re finished. And in all of that, we all know state-specific compliance guidelines are baked in so we don’t fear about lacking them.

Over time, these efficiencies flip into revenue. Over the past 12 months, we’ve grown our enterprise greater than 450 p.c, so having an environment friendly, automated, and streamlined onboarding and appointing course of is instrumental.

Utilizing improvements to satisfy a altering business for progress

Trade longtimers are growing older out. Whereas there are various statistics to again this up, even anecdotally, Bridger is seeing a justifiable share of people who find themselves retiring and promoting their companies. Most of those gross sales find yourself with identify adjustments, entity principal adjustments, and an entire course of of adjusting data for the enterprise entities and the producers concerned.

We’re rising our base whilst this business changing-of-the-guard happens as a result of we’re making this shift easy, with e-signature instruments and auto-filling integrations into our different techniques, all of which make it simpler to draw new company homeowners and retain the companies we already contract with. However there are various carriers on the market which can be nonetheless utilizing written papers to deal with these adjustments.

Making the most of know-how places us a lower above. As an alternative of recruiting new places of work by having to make a prolonged case for why they need to sit by means of an hour or extra of printing, filling, and scanning paperwork, we are able to current potential companions with a QR code the place they’ll apply for an appointment straight from their cellphone.

Partnering with AgentSync has been a part of this imaginative and prescient – we’ve come to count on the responsive communication wanted to implement adjustments as we see them, and we all know we are able to get responses or conferences with our AgentSync crew in a measure of hours, not days. That has set us up for achievement in higher focusing on our alternatives in untapped market areas, benefiting from market cycles, and leveraging our momentum to develop and scale.

At Bridger, we’ve seen that operational effectivity, efficient compliance, and our companions’ expertise converge on this speedy onboarding course of constructed on trendy insurance coverage infrastructure. Because the market circumstances proceed to drive these improvements, we’re wanting ahead to what comes subsequent.

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